ntropy network
Ntropy is an online API designed to streamline daily market operations in Europe. My responsibilities included creating a range of digital assets and consolidating them into a cohesive design library. I designed the site with a minimalist and geometric aesthetic, ensuring that the visual elements supported rather than overshadowed the crucial information the API offers.
Overview
We conducted interviews with our partners in order to identify opportunities amongst competitor platforms such as MX, Ramp, and Synapse. I wanted to create a platform that had a sense of unification inside of its design language as the APIs purpose is to work alongside already existing date.
Research
I proposed a visual design direction that was inspired by European market culture that balanced high contrasts and developed its style guide to include placeholder imagery, typography, and iconography. I focused on design characteristics surrounding a play on various contrasts and create an effect and emotional appeal that is both sophisticated and elegant but can work across various mediums, from print to digital, to provide relevance to its audience.
Style
Outcome
Logos and branding: Clean lines and contrast to incite scalability
Digital Interfaces: Black-and-white themes to feel sleek and modern but emphasize usability
Deliverables